SkillAI · The Beam
Digital Marketing Mastery for PR Agencies
0/33 concepts·~14 h left
1
Phase 010/3 · ~1.5 h left
Understand the Basics of Digital Marketing
Definition of Digital Marketing25 min
Importance of Digital Marketing in PR/Marketing25 min
Key Components of Digital Marketing25 min
2
Phase 020/3 · ~1.5 h left
Learn About Content Marketing
Creating Engaging Content25 min
Content Distribution Channels25 min
Measuring Content Performance25 min
3
Phase 030/3 · ~1.5 h left
Explore Social Media Marketing
Understanding Different Social Media Platforms25 min
Creating a Social Media Strategy25 min
Engagement and Community Management25 min
4
Phase 040/3 · ~1.5 h left
Get Familiar with SEO (Search Engine Optimization)
On-Page SEO Techniques25 min
Off-Page SEO Strategies25 min
Keyword Research and Analysis25 min
5
Phase 050/3 · ~1.5 h left
Learn About Email Marketing
Building an Email List25 min
Creating Effective Email Campaigns25 min
Analyzing Email Marketing Metrics25 min
6
Phase 060/3 · ~1.5 h left
Understand Paid Advertising
Google Ads Basics25 min
Social Media Advertising25 min
Budgeting and Bidding Strategies25 min
7
Phase 070/3 · ~1.5 h left
Master Analytics and Data Interpretation
Google Analytics Overview25 min
Interpreting Data and Metrics25 min
Using Data to Inform Marketing Strategies25 min
8
Phase 080/3 · ~1.5 h left
Develop a Comprehensive Digital Marketing Strategy
Setting Marketing Goals25 min
Target Audience Identification25 min
Integrating Various Digital Marketing Channels25 min
9
Phase 090/3 · ~1.5 h left
Stay Updated with Industry Trends
Following Digital Marketing Blogs and Influencers25 min
Participating in Webinars and Workshops25 min
Networking with Other Professionals25 min
10
Phase 100/3 · ~1.5 h left
Implement and Test Your Strategies
Launching Marketing Campaigns25 min
A/B Testing and Optimization25 min
Gathering Feedback and Making Adjustments25 min
11
Phase 110/3 · ~1.5 h left
Evaluate and Refine Your Skills
Reviewing Campaign Performance25 min
Identifying Areas for Improvement25 min
Continuing Education and Certification25 min
