Corporate Marketing Mastery — Learning Path Steps
- Step 1: Understand the Basics of Marketing
- Marketing Definition
- Marketing Mix (4Ps)
- Market Segmentation
- Target Audience
- Marketing Research
- Step 2: Learn about Corporate Marketing
- Corporate Marketing Definition
- Corporate Branding
- Corporate Identity
- Corporate Communication
- Corporate Reputation Management
- Step 3: Study Marketing Strategies
- Marketing Strategy Definition
- Market Positioning
- Competitive Analysis
- SWOT Analysis
- Marketing Channels
- Step 4: Understand Digital Marketing
- Digital Marketing Definition
- Search Engine Optimization (SEO)
- Social Media Marketing
- Content Marketing
- Email Marketing
- Step 5: Gain Knowledge in Marketing Analytics
- Marketing Analytics Definition
- Data Collection and Analysis
- Key Performance Indicators (KPIs)
- Marketing Metrics
- Marketing Dashboards
- Step 6: Develop Marketing Campaigns
- Campaign Planning
- Setting Objectives and Goals
- Creating Marketing Messages
- Selecting Marketing Channels
- Measuring Campaign Performance
- Step 7: Master Relationship Marketing
- Relationship Marketing Definition
- Customer Relationship Management (CRM)
- Customer Segmentation
- Customer Loyalty Programs
- Personalization and Customization