Corporate Marketing Mastery

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Corporate Marketing Mastery — Learning Path Steps

  1. Step 1: Understand the Basics of Marketing
    • Marketing Definition
    • Marketing Mix (4Ps)
    • Market Segmentation
    • Target Audience
    • Marketing Research
  2. Step 2: Learn about Corporate Marketing
    • Corporate Marketing Definition
    • Corporate Branding
    • Corporate Identity
    • Corporate Communication
    • Corporate Reputation Management
  3. Step 3: Study Marketing Strategies
    • Marketing Strategy Definition
    • Market Positioning
    • Competitive Analysis
    • SWOT Analysis
    • Marketing Channels
  4. Step 4: Understand Digital Marketing
    • Digital Marketing Definition
    • Search Engine Optimization (SEO)
    • Social Media Marketing
    • Content Marketing
    • Email Marketing
  5. Step 5: Gain Knowledge in Marketing Analytics
    • Marketing Analytics Definition
    • Data Collection and Analysis
    • Key Performance Indicators (KPIs)
    • Marketing Metrics
    • Marketing Dashboards
  6. Step 6: Develop Marketing Campaigns
    • Campaign Planning
    • Setting Objectives and Goals
    • Creating Marketing Messages
    • Selecting Marketing Channels
    • Measuring Campaign Performance
  7. Step 7: Master Relationship Marketing
    • Relationship Marketing Definition
    • Customer Relationship Management (CRM)
    • Customer Segmentation
    • Customer Loyalty Programs
    • Personalization and Customization