SkillAI · The Beam
Corporate Marketing Mastery
0/35 concepts·~15 h left
1
Phase 010/5 · ~2 h left
Step 1: Understand the Basics of Marketing
Marketing Definition25 min
Marketing Mix (4Ps)25 min
Market Segmentation25 min
Target Audience25 min
Marketing Research25 min
2
Phase 020/5 · ~2 h left
Step 2: Learn about Corporate Marketing
Corporate Marketing Definition25 min
Corporate Branding25 min
Corporate Identity25 min
Corporate Communication25 min
Corporate Reputation Management25 min
3
Phase 030/5 · ~2 h left
Step 3: Study Marketing Strategies
Marketing Strategy Definition25 min
Market Positioning25 min
Competitive Analysis25 min
SWOT Analysis25 min
Marketing Channels25 min
4
Phase 040/5 · ~2 h left
Step 4: Understand Digital Marketing
Digital Marketing Definition25 min
Search Engine Optimization (SEO)25 min
Social Media Marketing25 min
Content Marketing25 min
Email Marketing25 min
5
Phase 050/5 · ~2 h left
Step 5: Gain Knowledge in Marketing Analytics
Marketing Analytics Definition25 min
Data Collection and Analysis25 min
Key Performance Indicators (KPIs)25 min
Marketing Metrics25 min
Marketing Dashboards25 min
6
Phase 060/5 · ~2 h left
Step 6: Develop Marketing Campaigns
Campaign Planning25 min
Setting Objectives and Goals25 min
Creating Marketing Messages25 min
Selecting Marketing Channels25 min
Measuring Campaign Performance25 min
7
Phase 070/5 · ~2 h left
Step 7: Master Relationship Marketing
Relationship Marketing Definition25 min
Customer Relationship Management (CRM)25 min
Customer Segmentation25 min
Customer Loyalty Programs25 min
Personalization and Customization25 min
