SkillAI · The Beam
DemandGen Mastery
0/39 concepts·~16 h left
1
Phase 010/3 · ~1.5 h left
Foundational Knowledge of Marketing
Understanding Demand Generation vs. Lead Generation25 min
Key Marketing Metrics: MQL, SQL, CAC, LTV25 min
Basics of Buyer Personas and Target Audiences25 min
2
Phase 020/3 · ~1.5 h left
Content Marketing Essentials
Creating High-Quality Content for Demand Gen25 min
Utilizing SEO for Content Visibility25 min
Content Distribution Strategies: Social Media, Email25 min
3
Phase 030/3 · ~1.5 h left
Digital Marketing Channels
Overview of PPC and SEO Strategies25 min
Leveraging Social Media for Demand Generation25 min
Understanding Email Marketing Campaigns25 min
4
Phase 040/3 · ~1.5 h left
Lead Nurturing Techniques
Building Lead Scoring Models25 min
Implementing Marketing Automation with HubSpot25 min
Creating Nurture Campaigns for Engagement25 min
5
Phase 050/3 · ~1.5 h left
Analytics and Performance Measurement
Using Google Analytics for Tracking Performance25 min
Understanding A/B Testing for Campaigns25 min
Interpreting Marketing Dashboards and Reports25 min
6
Phase 060/3 · ~1.5 h left
CRM Integration and Management
Using Salesforce for Demand Generation25 min
Integrating CRM with Marketing Tools25 min
Managing Customer Data for Insights25 min
7
Phase 070/3 · ~1.5 h left
Advanced Content Strategies
Creating Webinars and Virtual Events25 min
Utilizing Video Marketing for Engagement25 min
Developing Case Studies and Whitepapers25 min
8
Phase 080/3 · ~1.5 h left
Account-Based Marketing (ABM)
Understanding ABM Frameworks and Strategies25 min
Identifying Target Accounts for ABM25 min
Personalizing Content for Key Accounts25 min
9
Phase 090/3 · ~1.5 h left
Social Proof and Trust Building
Leveraging Testimonials and Reviews25 min
Implementing Referral Programs25 min
Using Influencer Marketing for Credibility25 min
10
Phase 100/3 · ~1.5 h left
Advanced Analytics Techniques
Using Predictive Analytics for Demand Gen25 min
Implementing Attribution Models25 min
Analyzing Customer Journeys with Data25 min
11
Phase 110/3 · ~1.5 h left
Sales and Marketing Alignment
Creating SLA between Sales and Marketing25 min
Collaborating on Lead Handoff Processes25 min
Using Feedback Loops for Continuous Improvement25 min
12
Phase 120/3 · ~1.5 h left
Emerging Trends in Demand Generation
Exploring AI in Marketing Automation25 min
Understanding Voice Search Optimization25 min
Utilizing Chatbots for Lead Generation25 min
13
Phase 130/3 · ~1.5 h left
Leadership and Strategy Development
Developing a Demand Generation Strategy25 min
Leading Cross-Functional Teams25 min
Measuring ROI of Demand Generation Efforts25 min
