SkillAI · The Beam
Marketing communications
0/27 concepts·~11 h left
1
Phase 010/4 · ~1.5 h left
Step 1: Understand the Basics of Marketing
Marketing25 min
Target audience25 min
Market research25 min
Marketing mix25 min
2
Phase 020/4 · ~1.5 h left
Step 2: Learn about Marketing Communications
Marketing communications25 min
Integrated marketing communications25 min
Communication channels25 min
Message development25 min
3
Phase 030/5 · ~2 h left
Step 3: Develop a Marketing Communications Strategy
Marketing objectives25 min
Target audience segmentation25 min
Positioning25 min
Brand identity25 min
Budgeting25 min
4
Phase 040/4 · ~1.5 h left
Step 4: Create Compelling Content
Content marketing25 min
Copywriting25 min
Visual design25 min
Storytelling25 min
5
Phase 050/6 · ~2.5 h left
Step 5: Select and Utilize Communication Channels
Advertising25 min
Public relations25 min
Digital marketing25 min
Social media25 min
Email marketing25 min
Direct marketing25 min
6
Phase 060/4 · ~1.5 h left
Step 6: Measure and Analyze Marketing Communications
Key performance indicators (KPIs)25 min
Marketing analytics25 min
A/B testing25 min
ROI analysis25 min
