Agency Account Management Mastery — Learning Path Steps
- Understand the Basics of PR and Marketing
- Public Relations Fundamentals
- Marketing Principles
- Digital Marketing Overview
- Learn About Account Management
- Role of an Account Manager
- Client Relationship Management
- Project Management Basics
- Develop Communication Skills
- Effective Verbal Communication
- Written Communication Skills
- Active Listening Techniques
- Gain Industry Knowledge
- Market Research Techniques
- Competitor Analysis
- Understanding Target Audiences
- Learn Tools and Software
- CRM Software Proficiency
- Project Management Tools
- Analytics and Reporting Tools
- Build Strategic Thinking Skills
- Campaign Planning
- Budget Management
- Setting KPIs and Metrics
- Practice Client Interaction
- Conducting Client Meetings
- Presenting Ideas and Strategies
- Handling Client Feedback
- Develop Problem-Solving Skills
- Identifying Issues
- Creating Solutions
- Crisis Management
- Gain Experience
- Internships in PR/Marketing Agencies
- Freelance Projects
- Networking with Industry Professionals
- Stay Updated with Industry Trends
- Following Industry News
- Participating in Workshops and Webinars
- Joining Professional Associations
- Master Advanced Account Management Techniques
- Negotiation Skills
- Advanced Client Retention Strategies
- Leadership and Team Management
