Senior Web Strategy — Learning Path Steps
- Step 1: Understand the Basics of Web Strategy
- Web Strategy
- User Experience (UX)
- Information Architecture (IA)
- Content Strategy
- Step 2: Learn Web Analytics and Measurement
- Web Analytics
- Key Performance Indicators (KPIs)
- Conversion Rate Optimization (CRO)
- A/B Testing
- Step 3: Master SEO and SEM
- Search Engine Optimization (SEO)
- Keyword Research
- On-Page Optimization
- Search Engine Marketing (SEM)
- Pay-Per-Click (PPC) Advertising
- Step 4: Understand Social Media Strategy
- Social Media Platforms
- Content Creation and Curation
- Community Management
- Influencer Marketing
- Step 5: Develop Mobile Strategy
- Mobile Optimization
- Responsive Web Design
- Mobile App Development
- Mobile Advertising
- Step 6: Implement Conversion Optimization Techniques
- Conversion Funnel
- Landing Page Optimization
- Call-to-Action (CTA) Optimization
- User Testing
- Step 7: Stay Updated with Industry Trends
- Industry News and Blogs
- Networking and Conferences
- Continuous Learning