SkillAI · The Beam
SEO Mastery for Marketing Managers
3/48 concepts·~19 h left
1
Phase 013/4 · ~25 min left
SEO Fundamentals
Understanding SEO Basics25 min
✓Key SEO Terminology25 min
✓Importance of SEO in Marketing25 min
✓Types of SEO: On-page, Off-page, Technical25 min
2
Phase 020/4 · ~1.5 h left
Keyword Research
Using Google Keyword Planner25 min
Identifying Long-tail Keywords25 min
Analyzing Competitor Keywords25 min
Understanding Search Intent25 min
3
Phase 030/4 · ~1.5 h left
On-page SEO Techniques
Optimizing Title Tags and Meta Descriptions25 min
Using Header Tags Effectively25 min
Creating SEO-friendly URLs25 min
Implementing Internal Linking Strategies25 min
4
Phase 040/4 · ~1.5 h left
Content Creation for SEO
Writing SEO-optimized Content25 min
Using LSI Keywords25 min
Understanding Content Length and Quality25 min
Incorporating Multimedia for Engagement25 min
5
Phase 050/4 · ~1.5 h left
Technical SEO Basics
Understanding Site Speed and Performance25 min
Implementing Mobile Optimization25 min
Using XML Sitemaps and Robots.txt25 min
Understanding Canonical Tags25 min
6
Phase 060/4 · ~1.5 h left
Link Building Strategies
Understanding Backlinks and Their Importance25 min
Using Ahrefs for Link Analysis25 min
Creating Guest Post Opportunities25 min
Building Relationships for Link Acquisition25 min
7
Phase 070/4 · ~1.5 h left
Local SEO Techniques
Setting Up Google My Business25 min
Optimizing for Local Keywords25 min
Managing Online Reviews25 min
Understanding NAP Consistency25 min
8
Phase 080/4 · ~1.5 h left
SEO Analytics and Reporting
Using Google Analytics for SEO Insights25 min
Setting Up Google Search Console25 min
Tracking Key Performance Indicators (KPIs)25 min
Creating SEO Reports for Stakeholders25 min
9
Phase 090/4 · ~1.5 h left
Advanced SEO Strategies
Implementing Schema Markup25 min
Understanding Voice Search Optimization25 min
Using A/B Testing for SEO25 min
Exploring Content Clusters and Pillar Pages25 min
10
Phase 100/4 · ~1.5 h left
SEO Tools Mastery
Deep Dive into SEMrush Features25 min
Using Moz for SEO Insights25 min
Leveraging Screaming Frog for Audits25 min
Understanding Google Data Studio for Reporting25 min
11
Phase 110/4 · ~1.5 h left
SEO for E-commerce
Optimizing Product Pages25 min
Implementing Rich Snippets for Products25 min
Understanding E-commerce SEO Best Practices25 min
Using User-generated Content for SEO25 min
12
Phase 120/4 · ~1.5 h left
SEO Trends and Future
Staying Updated with SEO Trends25 min
Understanding AI in SEO25 min
Exploring Algorithm Updates25 min
Preparing for Future Search Technologies25 min
